Marvin Bower Associate Professor of Business Administration, Harvard Business School
I am a marketing professor at Harvard Business School studying the value of data and artificial intelligence (AI) for firms and consumers. My research examines how businesses can leverage internal, customer, and market data to improve outcomes, using causal inference, experimentation, econometrics, and machine learning.
I am also a co-founder of the Customer Intelligence Lab at the Digital Data Design (D³) institute at Harvard Business School, where we conduct research with the goal of helping organizations use their valuable customer data effectively and responsibly.
Contact: aisraeli@hbs.edu | (617) 495-3062 | Morgan Hall 177, Harvard Business School, Boston, MA
Photo: Russ Campbell
Research
Working Papers
Protected Heterogeneity: A Variance-Based Framework for Fair Algorithmic Personalization [Link]
In Privacy We Trust: The Effect of Privacy Regulations on Data Sharing Behavior [Link]
Pricing with Bandits in the Long-tail: The Role of Competitive Monitoring [Link]
Dynamic Personalization with Multiple Customer Signals: Multi-Response State Representation in Reinforcement Learning [Link]
Using LLMs for Market Research [Link]
Incrementality Prediction: Synergizing Past Experiments for Intervention Personalization [Link]
Publications
Marketing at the Speed of Culture [Link]
Harvard Business Review, 104(1), pp. 96-105
Personalization and Targeting: How to Experiment, Learn and Optimize [Link]
International Journal of Research in Marketing, forthcoming
Canary Categories [Link]
Journal of Marketing Research, 61(5), pp. 872-890
What Makes a Successful Celebrity Brand [Link]
Harvard Business Review, 102(3), pp. 50-55
The Value of Descriptive Analytics: Evidence from Online Retailers [Link]
Marketing Science, 41(6), 1074-1096
Finalist, 2022 John D. C. Little Award
Should your company sell on Amazon? Reach comes at a Price [Link]
Harvard Business Review, 100(5), 38-46
Eliminating Unintended Bias in Personalized Policies Using Bias Eliminating Adapted Trees (BEAT) [Link]
Proceedings of the National Academy of Sciences, 119(11), e2115293119
How Market Power Affects Dynamic Pricing: Evidence from Inventory Fluctuations at Car Dealerships [Link]
Management Science, 68(2), 895-916
Pricing Policies that Protect Your Brand [Link]
Harvard Business Review, 92(2), pp. 76-83
Online MAP Enforcement: Evidence from a Quasi-Experiment [Link]
Marketing Science, 37(5), 685-853
Finalist, 2019 Frank M. Bass Dissertation Paper Award
Finalist, 2018 Frank M. Bass Dissertation Paper Award
Repairing the Damage: The Effect of Price Knowledge and Gender on Auto-Repair Price Quotes [Link]
Journal of Marketing Research, 54(1), 75-95
Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets [Link]
Marketing Science, 35(4), 539-564 (lead article)
Online Publications
Most AI Initiatives Fail. This 5-Part Framework Can Help [Link]
Harvard Business Review (November 20, 2025)
Using Gen AI for Early-Stage Market Research [Link]
Harvard Business Review (July 18, 2025)
How to Seed Organic Marketing in a Video-First World [Link]
Harvard Business Review (February 22, 2023)
Beyond Pajamas: Sizing Up the Pandemic Shopper [Link]
Harvard Business School Working Knowledge (March 17, 2021)
REMOTE—A Framework for Teaching Online [Link]
Harvard Business Publishing, 2020
Encouraging Student Participation Online—and Assessing It Fairly: Techniques and Methods to Involve More Voices in Virtual Classes [Link]
Harvard Business Publishing, 2020